I purchased this coffee about a week ago after seeing positive reviews all over the internet. I boyght the Colombia medium roast as that is my preferred type of coffee. So as soon as I opened the bag I noticed it had a pretty unpleasant smell like maybe badly burnt toast, but I proceeded to make coffee anyways. The smell did not improve in the cup and the flavor was only what I can explain as chicken that was burnt on the grill and seasoned with dirt. Even after adding double my usual cream and sugar and hazelnut syrup it was still just awful. I thought maybe it was my fault for using my keurig so I made a whole pot and smelled up my house and it was no better at all. I tried cooling it and making iced coffee hoping that would help but just tasted like cold burnt chicken and dirt. The best part is its nearly impossible to get the after taste out of your mouth. I will not be buying anything else by Gevalia, this was a horrendous experience.