You may be drawn to this site because of how cheap a lot of the items are however I've had a lot of experience with this store and if you buy something cheap, expect a cheap looking and feeling product. I wouldn't say boohoo is deceitful but sometimes the cheaper items do look better on the site than in person. I've bought cheap tops off this site and they just weren't worth it, bad material, thin, not true to size etc...
If you're willing to pay a bit more ($30 range) you will get a decent quality item that looks good. Their denim, shoes, coats and other things that aren't below $10 are amazing and actually a bargain. I got a very thick, nice coat for $90 and a well made dress for $30.
TLDR: You get what you pay for. Boohoo draws people in with the lowest prices but don't buy those items. Look at their mid-range level priced clothes and I can assure you that there is quality and better prices than what you'd find in retail stores.