Denny Zager uses "best in class" materials to produce a sound and resonance equal to $15k ++ guitars. I've played and practiced with the competition yet no one seems to be able to match the sound, the quality, beauty and ease of play. The neck on the ZAD900CE is lightning fast! I play it hours and hours at a time without chewing up my fingers on frets and strings not properly setup out of the box. I can adjust the setup on the fly as the genre changes. Denny sent me several guitars to play and paid for the shipping both ways until I was happy with the choice of my ZAD900CE. Their commitment to total satisfaction and ease of conducting business is also unmatched, coupled with their lifetime guarantee. I guess it's their Midwest persona that comes shining through from Denny Sr., Denny Jr. And the entire company. I've never experienced service like Zager's.