The quality of the products they offer and especially the incredible variety is beyond anyone else's I've come across, in person or on the internet. I've had more than a few "kid in a candy store moments". I've had several things engraved and all came out beautifully. Very reasonable pricing! A really big thing for me is customer service. The people there are so darn friendly and helpful. A+ to the wonderful people that work there. Christmas is coming up soon. Guess where I'm going to be getting a thing or two... or probably more :)