Just saw the online experience after listening to my wife complain. Here's the low points:
1 - No favorites or purchase history, so every shopping visit starts from scratch. Typical shoppers buy the same items. This app needs a "reorder" function.
2 - Pickup times- are shown at the end of the process. If no convenient time is available then the entire shipping effort is wasted. Put pickup time upfront.
3 - Quantity selector - appears to be a server side function with slow refresh and incremental arrows. A painfully slow experience, especially when clicking 10 times for a 10 for 10 special. Make the Qty function a drop down or browser based function for user speed.
4 - Links in Ads - the Ads are images without links to the item. The user must review the Ad and then search for the item. Add links to the Ad to navigate directly to the item.
5 Item Display - seems to be limited to a large icon, grid format. Provide an option using a list, with checkboxes, based on favoritesor purchase history.
6 - Credit Card - seems to only store one card that can't be edited or deleted. Need multiple cards or option to update card (eg expiration).
7 Related Items - add a link to each favorite or purchase item history to show alternate / related items or suggestions.
Favorite Edit - allow users to edit their purchase history / favorites to create groups or shopping lists to speed selection on reordered items.
We were really surprised at how poor the app functions. Pickup is great. Ordering stinks.